Marketing personnel aren't always experts with technical advertising requirements in various regulations. Those responsible for regulatory compliance aren't usually invited to the advertising creativity party; rather, they often become involved after the advertisement is published. We'll focus on complying with advertising requirements in the regulations below. We'll also address how advertisements can cross the line between “luring” someone and not deceiving them (UDAAP). Included will be examples of what you can say, can't say, when to say it, etc. Real life examples of advertising errors will also be shared. Additionally, we'll focus on recognizing key compliance production elements and controls with respect to an advertisement from creation to publication. Learn how to keep rules straight with useful checklists and other compliance tools we'll provide to make your job easier, whether you're a compliance professional, an auditor, or an ad designer in a marketing department.
What You Will Learn:
- FDIC signage and advertising rules
- The Fair Housing Act
- Deposit Insurance
- Truth in Lending
- Truth in Savings
- Sample Rate Sheet
- Non-Deposit Investments
- Lobby Disclosures
- Web Sites
- Note: Lotteries and sweepstakes won't be covered.
Who Should Attend?
Anyone who produces or reviews advertisements.
"David made compliance education fun to listen to." - Brittany H, Bucks County Bank
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