Strategies to Win the War: Capitalizing on Your Competitive Advantages

All financial institutions have competitive advantages. Large banks have convenience (i.e., lots of locations) and large marketing budgets along with a host of other real and perceived benefits. Small financial institutions often have a stronger connection to the local community, paired with the ability to know their customers or members more fully. Small financial institutions cannot win when they follow the lead of mega-banks in implementing service charges as well as adding complicated products and services. Given these differences, all financial institutions must maximize opportunities to go beyond their core and/or traditional advantages by providing more solutions to more people.

Covered Topics:

  • Capitalize on your competitive advantages as a financial institution
  • Expand your market share
  • Monetize your customer or member base

Who Should Attend?

This session is specifically geared for Marketing Executives; Chief Financial Officers; Retail Banking Executives and Operations Executives.