You Bought It, So Why Don’t They Use It? Technology & The Consumer

Community financial institutions have spent considerable resources on technology to enhance the customer and member experience. From online banking and bill pay systems, to eStatements and mobile banking, the assumption would be that more access equals more convenience. As a result, more people should be using these services. In reality, for many services, such as bill pay and eStatements, utilization still isn’t where we would like it to be. You bought it, so why don’t they use it? During this session we will explore barriers to onboarding these services, and we will learn some key action items related to increasing consumer utilization of technology within your institution.

Covered Topics

  • Overcoming barriers to onboarding eBanking services
  • Strategies to increase consumer utilization of technology
  • Leveraging technology to enhance the customer or member experience and retention

Who Should Attend?

Marketing Executives, CTOs and CEOs.